This March, Zwifters around the world are celebrating
the vital role women have played throughout sport history.
We’re paying homage to the rule-breakers, the trailblazers,
and to anyone who’s ever defied the status quo in order
to promote women’s equality.
The Stories of
Trailblazers
From change-makers to rule-breakers, these are the stories of the women who have built the ground we walk, run, and ride on today.
Trailblazers like Kittie Knox, Eileen Gray, Kathrine Switzer, and Billie Jean King. These women broke through barriers to progress women’s equality in sport despite numerous setbacks. Their achievements proved to the world just how much we can accomplish when we work for what we believe in. These are their stories.
Tune in and Turn up the Volume
Settle into 45-minute group rides every three hours throughout the day as we highlight prominent women in the cycling community. Each week we’ll share a fresh WRRS Podcast Ride episode created specifically for the Women’s Ride and Run Series.
Get Active with WRRS Events
Every trailblazer’s story began with a desire for movement. A need for change. A will to persevere. Pave your own path forward with the Women’s Ride and Run Series, a collection of women-only in-game events designed to get you moving.
Celebrate all month long with community group events, featuring Power of the Pack Rides and Runs on International Women’s Day, Tuesday Podcast Rides, Wednesday Workout of the Week takeovers, and Saturday Community Rides and Runs.
Celebrating the
Past, Inspiring
the Future
This year, we’re celebrating Zwift’s heritage and dedication to investing in the growth and development of women in sport—including our four-year commitment as the headline sponsor of the Tour de France Femme.
SOCIAL IMPACT PARTNERS
Zwift proudly partners with non-profit organizations committed to advocacy work in order to drive positive change and increase equity for traditionally marginalized communities. These partnerships empower both organizations to meet their goals for increasing diversity.
Women’s Sports Foundation
Zwift is donating $25,000 to the Women’s Sports Foundation (WSF) to support its mission of unlocking the possibilities for every girl and woman through the power of sport. WSF is a leading voice driving equity in sport and has positively shaped millions of lives—from youth, high school, and collegiate student-athletes to pros and coaches.
The Cycle Effect
Zwift is also donating $25,000 to The Cycle Effect to support their mission of empowering young women through mountain biking to create brighter futures and to build stronger, more active communities. They provide opportunities for girls to be engaged in regular, healthy programs that help build their self-esteem and promote overall wellness.
Make Waves
Available to women only, unlock the special edition 2022 Women’s Ride and Run Series kit when you participate in any Women’s Ride and Run Series event.
Frequently Asked Questions
The Women's Ride and Run Series is the in-game event component of Zwift’s larger Women's History Month celebration. It’s also your chance to be active while getting inspired. Throughout the month of March, we are celebrating the heroic, trailblazing women who have broken through barriers to help shape and progress women’s sports. Join our collection of women-only in-game events designed to get you moving.
In celebration of Women's History Month, the Women's Ride and Run Series kicks off on International Women’s Day—Tuesday, March 8th. Starting with energizing Power of the Pack rides and runs, events to follow include Tuesday Podcast Rides, Wednesday Workout of the Week, and Saturday Community Social Rides and Runs. Find all events here.
Zwift has selected two non-profit organizations to support in 2022. We are donating $25,000 to the Women’s Sports Foundation (WSF) to support its mission of unlocking the possibilities for every girl and woman through the power of sport. WSF is a leading voice driving equity in sport and has positively shaped millions of lives—from youth, high school and collegiate student-athletes to pros and coaches. Zwift is also donating $25,000 to The Cycle Effect to support their mission to empower young women through mountain biking, create brighter futures, and build stronger communities. Over ⅔ of the young women participating in The Cycle Effect’s programs identify as Latina.
Additionally, Zwift has partnered with Latinas in Tech to connect, support, and empower its Latina employees and bring more diversity to tech.
Zwift is committed to growing cycling participation everywhere—especially amongst women. Our flagship program, Zwift Academy, first launched as a women-only initiative back in 2016. Since then it has helped catapult 6 women to the professional level. We’ve also committed to complete gender parity and, along with the ASO, delivered the first Virtual Women’s Tour de France in 2020—held on the same courses, covering the same distances, and with the same broadcast coverage as the men. In June of 2021, Zwift announced a 4-year partnership with the Tour de France Femmes with the inaugural event taking place in July 2022. Of course, we continue to champion women in sport with women-only community groups, group rides and runs, campaigns, and races.
The design of the 2022 Women’s Ride + Run Series kit is themed with ‘Making Waves’—symbolizing what has taken place in the past to progress women’s equality in sport and what is to come for future generations The colors represent both Zwift’s past and future commitment to progress in women's sport, including our 4-year title sponsorship of the Tour de France Femmes avec Zwift.
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