Ride Like King is a celebration of all things cycling! Giant and Liv Cycling host this pedal party every year. Since their inaugural event in 2009, it’s gotten bigger, better, and more fun.
This year, Ride Like King is leveling up again by helping get bikes to those who need them with the help of World Bike Relief.
First some more details on the event, now in its 12th year. Ride Like King started in 2009 as a small event within the Giant Group family to celebrate company founder King Liu’s passion for cycling. In 2007, at age 73, King prepared for and completed a 15-day, 927km ride around Taiwan. That ride sparked a renewed interest in King’s own cycling lifestyle and the benefits that cycling can have on health and fitness.
Ride Like King is partnering with Zwift for the third year in a row to bring this experience to the next level. Zwifters of all levels are welcome to participate in the adventure, riding alongside pros from CCC Team, CCC-Liv, Giant, and Liv racers, along with ambassadors, retailers, and staff from around the globe.For each 1,200 km completed during these events, Giant Group will donate a Buffalo bike to a rider in need via World Bicycle Relief. You can also make a donation at https://give.worldbicyclerelief.org/fundraiser/2812908
Ready to rack up some mileage for good?
We’re keeping track of the total distance Zwifters cover during the four Ride Like King events.
During the past 15 years, WBR – with Giant Group as a manufacturing partner - has provided more than a half-million bikes to those in developing countries around the world.
The more you ride, the more good you do!
Finish any one of the four rides to unlock the regal Ride Like King 12 kit. The festive red jersey is sure to catch the eye with dozens of little bike-riding kings covering the front and back. With a kit like this, you’ll look like royalty!
Riders will be assigned the Giant TCR Advanced SL for the open ride and the Liv Langma Advanced SL for the women’s only events.
Riders who finish any of the stages are eligible to win IRL prizes. Five randomly chosen riders from each event will win a limited-edition Ride Like King 12 jersey, signed by the man himself.
IS THIS A RACE?
No. This is a party on wheels that gives you the chance to stretch your legs and test yourself against participants of all levels. Not up for a competition? No problem. You’ll be in great company with hundreds of others just looking for a fun time. No matter how you ride, you’ll be joining an iconic community and having a whole lot of fun along the way.
Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design to help all riders unleash their full potential. Through its products, people and retail partners, Giant delivers a full ecosystem of bikes and gear to optimize the cycling experience and grow the community. For more information, go to giant-bicycles.com.
ABOUT LIV CYCLING
Liv is the only cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders, from beginners to pros. With a global team of retailers, athletes, and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences, Liv strives to support the community and be the number one resource for women cyclists around the world. For more information, visit liv-cycling.com.
ABOUT WORLD BICYCLE RELIEF
World Bicycle Relief was founded in 2005 by F.K. Day and Leah Missbach Day in response to the Indian Ocean tsunami. As a founder of SRAM Corporation and a leader in product development, F.K.’s role offered a unique opportunity to problem-solve with cycling industry leaders. As a documentary photographer, Leah’s gift for sharing stories helped bring the devastation of those affected by the tsunami to light. Together, with support from SRAM and other industry leaders, F.K. and Leah launched World Bicycle Relief to provide bicycles for those in need. In partnership with aid organizations in Sri Lanka, World Bicycle Relief distributed more than 24,000 bicycles to displaced survivors, providing access to education, healthcare, and livelihoods while reconnecting entire communities. Nearly 15 years later, more than 150 staff across 13 countries are changing lives with bikes. For more info, visit WorldBikeRelief.org